Idaho Fudge Company

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111 Main Street, Marsing, ID, USA



The Finer Side of Fudge

About Us

Starting as a cottage business in the fall of 2017, making product out of the butlers pantry, sales were online and at regional trade shows. Life was good. Feast or famine. The fall of 2018 started the transition.

Idaho Fudge Company started with pouring fudge into 9X12 pans, cutting squares, then plastic wrapping. The next evolution was to clam shells where fudge was portioned using large measuring cups, messy and time consuming to be sure. Today the company boasts 60 stores in 5 states that carry Idaho Fudge! Obviously, many customers have made the choice to choose gourmet Idaho Fudge Company. The gift boxes for standardized are a new addition, along with a strong focus on Made in Idaho product line. A custom Idaho laser cut designed 1 pound fudge pour was added. Three fudge kettles address the day to day fudge making, along with three automatic portion filling machines to measure fudge exactly into clam shells. The future looks bright.

What Have We Learned?

Idaho Fudge Company has come a long way in a short time. It was simple in the beginning. The hardest part was dragging the extravagant props, “The Finer Side of Fudge,” to shows. Having a business partner is much like a marriage. Partners enduring together, neither is always right. Talking is important, lots of it. Having a business plan, priceless. Let each partner shine with what they do best. Pay for things as you go.

Have we made mistakes? Of course, mistakes were made. In the beginning a bakery sounded cool, you know cakes, cookies, candy. More products don’t make a better business, it spreads resources thin. Sticking to what we know best is working: making great fudge, build the brand, perfect the process, give great customer service.

Meet Idaho Fudge Company

Take the opportunity to meet Idaho Fudge Company.  Started by chance, grew by chance, after chance. Brooke Lynes, the inspiration behind the concept and marketing was energized when friends asked her to help them with their fudge business. With a degree in marketing, she researched the industry and presented her ideas. Their response was a resounding rejection. The ideas required too many changes.

The more she thought about it, the more the idea of doing a fudge business of her own sounded intriguing. 

Brooke, a consultant, is the creative side of Idaho Fudge Company.  She has a degree in Marketing and years working in Fortune 500 business. Custom flyers, banners and advertising materials is all part of Brooke’s talents.  Gifting boxes ready to ship, unique Idaho cut-out boxing and packaging are meticulously executed with suppliers.  Brooke works one-on-one with corporate and wholesale accounts, making sure everything is perfect.  

Janie, one of the two owners, has a degree in education with Masters in administration. Owning her own business for many years, she is the web master and business manager.  Truly a detail person, Janie’s job is not near as exciting as Brooke’s.  Janie makes sure the company moves forward, calculating the numbers, production supplies and process.    The web site is ever changing, new products, specials and details, lots of details.  Technology, eCommerce and automation is more important each day. Janie works with each to keep Idaho Fudge Company on the cutting edge. 

Micheal is Idaho Fudge Company’s Shipping Coordinator

Brooke’s autistic son, Michael, fit right into the plan: creating a job and focus for him.

Janie Nafsinger, a lifelong friend, joined her enthusiasm, created the web site. Surprisingly, it didn’t take long before the friends became full partners. Idaho Fudge Company was born.

Everybody Loves Fudge!


Exceptional Flavors – Premium Fudge 

   CLICK to see the GREAT Fudge Samplers & Gifts?

Finer Side of  Fudge means the best in quality!  Idaho Fudge Company prides itself on providing the best in fudge and gifting options.  Buy Fudge Here,  Sold by bites, quarter, half pound, pound and gifts.   

Gift Certificates, another easy gift giving solution.   Old world artisan secrets result in the very best in flavor and texture.  Above all, choosing Idaho Fudge Company for fudge and fudge products is the best choice in fudge.      

Gift giving made easy with a wide assortment of fudge and gift items.  Buy fudge here and gifts for special occasions from 1 to many. Business gifting to tell your clients, customers, co-workers and employees that you appreciate them.

CLICK HERE to receive Special Offers and Discounts

Best Fudge Gifts

How Nice! Show that you care.

What a glorious feeling getting a nice gift like fudge.    A gift with fudge is  something you didn’t think about but came as a wonderful surprise.  Isn’t the feeling that someone was thinking about you in choosing a gift somehow warming? You feel like “how nice of them to think about me, to love me enough to spend so much time and effort to get that perfect treat for me!”

Give a Gourmet Fudge Gift in a basket,  container or novelty box containing fudge and fudge products.  Add  the extra touches of class, gifts with fudge.  Gourmet fudge in every gift.  Try a fudge gift with touches of elegance.  Idaho Fudge Company strives for unique products that you can not get anywhere else.  Specializing in business and corporate gifting, a unique gift can be created for your business or group of friends.


Think Delicious with Idaho Fudge Gift Certificate!

Use an Idaho Fudge Gift Certificate for any product by Idaho Fudge Company or choose the Fudge of the Month subscription.  Make Gift Giving Easy and Delicious for the fudge and candy lovers in your world!  Selections are artisan and gourmet fudges.   

Having guests over?  Choose from a wide assortment of assorted fudge and fudge sauce.   

Gift Certificates are available in $25, $50, $75, or $100   Try a Fudge of the Month subscription. Receive 8 ounces of fudge for 6 or 12 months.  The 6 month subscription is only $84.99 ($130 value).   The 12 month subscription is $169.00 ($240 value)!!  Selections include customer favorites, lots of chocolate flavors and, of course, specialty flavors just for club members.  

How does a Gift Certificate from Idaho Fudge work?   

When you buy a gift certificate your purchase is now in our system.  You can tell or give a gift card to the person you want to have the gift.  All they have to do is let us know what products they want. (or you can)  Just email [email protected]  OR  call 208-800-8100let us know who purchased the gift, and what you would like to spend the certificate on.  We’ll handle the rest.   The product selections will be deducted from the value of the gift certificate with the balance as a credit on account for the next purchase. Idaho Fudge Company has you covered for delicious treats in gift giving. 

**** All gift certificates are valid for 1 year from purchase. 


Contact Us


111 West Main Street
Marsing, Idaho 83639

Get Directions

Email: [email protected]
















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