LG Electronics

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Huntsville, AL, USA
1 (800) 243-0000

OVERVIEW

LG’s philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives.

We are reaching out to discerning consumers with keen sensibilities – people who continue to explore new activities and take on new challenges to experience more and achieve a better life. We have developed our brand image gradually and consistently, always to communicate, “Life’s Good.” We are contemporary yet authentic, always evolving our fundamental philosophies to the modern arena.

Home Appliance &
Air Solution

Refrigerators, Washing machines, Dishwashers, Cooking appliances, Vacuum cleaners, Built-in appliances, Air conditioners, Air purifiers, Dehumidifiers

Home
Entertainment

TVs, Audio & Video, Monitors, PCs & Accessories, Commercial Products

Mobile
Communications

G Series, V Series, K Series

Vehicle
Component Solutions

In-Vehicle Infotainment, HVAC & Motor, Vehicle Engineering

Business Solutions

commercial display solutions, solar solutions, energy storage systems (ESS) and energy management solutions (EMS)

BRAND IDENTITY

LG is the brand that is Delightfully Smart. “Life’s Good” slogan, and futuristic logo are a great representation of what we stand for.

Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers.

* The Symbol Mark may not be used alone.

3D Type Symbol

2D Type Symbol

The letters “L” and “G” in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG’s efforts to keep close relationships with our customers around the world.
The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG’s commitment to deliver the best. Therefore, the shape or the color of this symbol mark must never be changed.

We have two versions of our logo : Corporate Logo and 3D Logo.

The updated 3D Logo retains the heritage and equity of the Corporate Logo, while aligning with our new positioning.
It was redrawn to strengthen the visual impact of our symbol mark and help communicate our attributes.

 


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