LG Electronics
OVERVIEW
LG’s philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives.
We are reaching out to discerning consumers with keen sensibilities – people who continue to explore new activities and take on new challenges to experience more and achieve a better life. We have developed our brand image gradually and consistently, always to communicate, “Life’s Good.” We are contemporary yet authentic, always evolving our fundamental philosophies to the modern arena.
Home Appliance &
Air Solution
Refrigerators, Washing machines, Dishwashers, Cooking appliances, Vacuum cleaners, Built-in appliances, Air conditioners, Air purifiers, Dehumidifiers
Home
Entertainment
TVs, Audio & Video, Monitors, PCs & Accessories, Commercial Products
Mobile
Communications
G Series, V Series, K Series
Vehicle
Component Solutions
In-Vehicle Infotainment, HVAC & Motor, Vehicle Engineering
Business Solutions
commercial display solutions, solar solutions, energy storage systems (ESS) and energy management solutions (EMS)
BRAND IDENTITY
Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers.
3D Type Symbol
2D Type Symbol
The letters “L” and “G” in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG’s efforts to keep close relationships with our customers around the world.
The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG’s commitment to deliver the best. Therefore, the shape or the color of this symbol mark must never be changed.
We have two versions of our logo : Corporate Logo and 3D Logo.
The updated 3D Logo retains the heritage and equity of the Corporate Logo, while aligning with our new positioning.
It was redrawn to strengthen the visual impact of our symbol mark and help communicate our attributes.
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