USA
Website
https://www.shopsmall.com
WELCOME TO
SMALL BUSINESS SATURDAY
November 28th, 2020
ABOUT US
Welcome to the official Small Business Saturday ValPons page where shopping small is BIG! Join us and support small business!
THE BEGINNING
American Express cares deeply about
thriving communities and believes small
businesses are at the core of every
successful neighborhood. That’s why — in
the midst of the recession in 2010 — we
created Small Business Saturday® on the
Saturday after Thanksgiving to encourage
people to Shop Small and bring more
holiday shopping to small businesses.
NATIONWIDE MOMENTUM
The first Small Business Saturday is a success. One year later, as the Shop Small Movement gains momentum, local officials
across the nation take notice and move to promote the day.
In 2011, the Senate unanimously
passes a resolution in support of
the day, and officials in all 50
states participate. It even gets a
shout-out from the president of
the United States.
LOCAL SUPPORT
In an effort to support their local
communities, organizations across the
country sign up to serve as
Neighborhood Champions. These
supporters bring their community
together with events and activities on
Small Business Saturday and
throughout the year.
They’re not alone. In 2011, business associations, nonprofit trade groups, municipalities, and public officials start to unite, forming a Small Business Saturday Coalition to encourage everyone to Shop Small.
Small Business Saturday®
VIEW VIDEO
Small Business Saturday® is dedicated to helping small businesses do more business. Because when small businesses thrive, communities thrive, too. Watch the video to learn more. Learn more at: http://ShopSmall.com
MAKE AN IMPACT THIS HOLIDAY SEASON – AND ALL YEAR LONG
You might not realize it, but every time
you pick up a cup of coffee from your
favorite neighborhood cafe or buy a gift
from a local artist’s online store, you’re
shopping small and making a difference.
In fact, 62% of U.S. small businesses reported that they need to see consumer spending return to pre-COVID levels by the end of 2020 in order to stay in business.* When you Shop Small® this holiday season – and all year long – you can help create a big impact.
1 Estimate from data on businesses with under 100 employees, as
reported in Amex-commissioned 2018 Small Business Economic Impact Study.
SMALL ADDS UP THIS HOLIDAY SEASON – AND ALL YEAR LONG
We’re committed to helping small businesses stay in business. In 2020 alone, American Express spent approximately $200 million on initiatives to support small businesses around the globe. And when you Shop Small®, the dollars you spend at a local business in your community can add up, too.
Our delivery of more than $200M supported a Card Member Offer and the associated marketing campaign to encourage American Express Card Members in select countries around the globe to Shop Small in their local communities and online.
THE MOVEMENT
Small Business Saturday continues to be an annual holiday shopping tradition — just one part of the larger
Shop Small Movement that supports small businesses every day and everywhere.
Because shopping at a family-owned framing spot or buying a handmade
ring from your favorite online small business helps to promote more vibrant communities.
That’s why American Express is proud to back Small Business Saturday and the Shop Small Movement.
LEARN MORE
Brighten up the holidays with the Shop Small® Studio
Use the Shop Small Studio to create and download complimentary, customizable marketing
materials to encourage customers to Shop Small safely with you, in-store or online, all season
long. The best part? It takes just two minutes or less.
In addition to creating custom materials in the Shop Small Studio, you can also
Is Your Small Business on the Shop Small® Map?
We think it should be. Add your qualified business to the map or
update your listing to invite customers to Shop Small safely with
you, in-store and online, this holiday season – and all year long.
Learn more about the powerful backing of American Express Card acceptance.
Encourage Your Customers to Shop Small® Safely
This holiday season, shoppers want to support small businesses
more than ever — and do so safely. Download this informative
eBook designed to empower you to help your customers have a safe, happy holiday shopping experience.
Plus, hear directly from industry thought leaders on ways to help you manage and grow your business — think webinars, eBooks, videos, and more. Get Started.
VIEW VIDEO
Bridgeport Community: Making the Most of Small Business Saturday
After Janet Scanlon and her daughter Leanne realized their dream of opening their own business, they decided to become Small Business Saturday ambassadors for their community of Bridgeport, Illinois. Their goal was to bring the community together over one day that would resonate all year long and start a grassroots movement to revitalize Bridgeport. Throughout the area, empty buildings are being replaced with new businesses and smiling faces.
Check out Services and Savings to Help You Prepare for the Holiday Season
A collection of services curated and vetted by American Express – and offered with savings for our merchants. Save on shipping and cleaning supplies, get tools to compete online, learn how to connect with customers, and much more.
Offers eligible to American Express Merchants only. Terms apply.
RESOURCES FOR BLACK-OWNED BUSINESSES
Whether you’re a Black entrepreneur or a business owner searching for ways to support the Black community, you’re in the right place. Find grant information, marketing materials, and more.
BUSINESS RESOURCES FOR YOUR JOURNEY FORWARD
Find relevant insights and articles to help your business adapt to changing times.