The trusted foundation for all location data-driven decisions
We’re building a future where precise and verified human mobility data helps organizations do well and do good. From driving business strategies to tracking infectious diseases, we align to the goals of our clients for the shared benefit of our global community.
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Human mobility insights
Understanding how people move around the planet leads to better products and stronger business decisions. We combine location data, map data, and strategic intelligence to provide clients with the best possible picture of real-world human activity.
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COVID-19 Location Data Toolkit
COVID-19 is upending our health, our economy, and our world. Organizations in every sector are turning to location data and human mobility insights to measure its impact, create pivot strategies, and predict recovery.
In the age of COVID-19, reducing visits to non-essential businesses and limiting social interactions is an important and oft-repeated message coming from municipalities and government agencies. But equally important is knowing whether or not citizens are responding to that message. This is the core value of our Social Distancing Scoreboard: enabling policy makers, researchers, and health officials to measure the efficacy of their efforts.
And so far, we are seeing our efforts bear fruit — we’ve been contacted by government officials and health policy experts at the local, state, and federal levels expressing great enthusiasm for our aggregated analysis and partnering with us to make their response to COVID-19 even better and smarter.
And we’re sharing here what we’re sharing with our public partners: our Scoreboard will see continuous improvements as long as the virus continues to spread.
Social Distancing Scoreboard
The first tool in our Toolkit aims to provide organizations fighting COVID-19 with an understanding of the efficacy of social distancing initiatives — currently seen as the most effective way of slowing the spread of the virus.
To empower organizations in unprecedented times, the COVID-19 Toolkit is powered by Real World Graph® — Unacast’s core asset that provides a range of perspectives and critical context for how people relate to physical locations.
Make decisions quickly with low latency and data that’s updated daily.
Be confident in the quality of your insights with the most accurate data in the industry.
Go beyond surface-level metrics to get a deeper understanding of where, when, and how activity is fluctuating.
Identify recovery signals in different geographies.
COVID-19 LOCATION DATA TOOLS
Social Distancing Scoreboard
A browser-based interactive tool that measures COVID-19– driven changes in human mobility in any US county (updated daily)
Venue Impact Tracker
For any given place of interest (such as airports, stadiums, and retail stores), compare traffic patterns to news cycles to determine which fluctuations are the result of COVID-19.
Measure changes in the human mobility patterns of larger areas, such as movement within neighborhoods or between states.
Custom Data Analysis & Curated Data Sets
Pre-defined correlations and insights for organizations that need fast, user-friendly solutions tailored to their businesses.
What can human mobility insights do to combat COVID-19?
Reach out to find out! One of our experts will contact you shortly.
The Unacast COVID-19 Location Data Toolkit is carefully designed so that the output does not identify any individual person, device, or household.
Privacy & Ethics Are Front and Center
To measure population movements like the ones illustrated in our Toolkit, we look at tens of millions of advertising IDs and how they interact with each other each day — and then extrapolate to the population level. As a Norwegian company, we believe privacy is a fundamental right, which is why all of our products are fully and enthusiastically GDPR-compliant and have adopted CCPA for the whole United States (not just California).
Using plain English, our privacy statement outlines what and how and about whom data is collected, what it’s used for, and how to opt-in and opt-out. Get in touch directly at [email protected], and find info about how to opt out here.
Beyond privacy compliance, we are also heavily focused on data ethics — it’s what’s needed to make sound decisions that benefit society as a whole. Our CEO, Thomas Walle, recently shared our views on data ethics in Forbes.
Free location insights for not-for-profit institutions fighting COVID-19
Our data empowers universities, nonprofit organizations, and public agencies, to better understand how people are moving throughout the real world.
Download Our Buyer’s Guide
Different types of data and what each of them does best
Critical questions to ask during the vetting and buying process
Perspectives from data scientists and business strategists
A glossary of terminology
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Unacast - How the Real World Graph™ is changing industries glo...Posted by Unacast on Monday, December 26, 2016