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8525 W Franklin Rd, Boise, ID 83709, USA


Wrangler® is enduring American freedom; it’s in the spirit of people who work hard, have fun and recognize courageous individuality.  As a company, we believe in solid commitments and perseverance in the face of obstacles and challenges.  Most of all, we respect ourselves, each other, our western heritage and the environment in which we live.

It’s the same as ever, even before the first pair of Wrangler® jeans were made in 1947.  Our history runs parallel to the rise of the country, our jeans worn by the same people who built it.


Every piece of clothing we make, every decision we weigh, starts with respect – both for the planet we love, and for the people who call it home.

We started as pioneers, as innovators, as stewards. And we continue that tradition. We continue to explore new ways to care for the land that feeds and clothes us, our partners and workers in our supply chain, and our neighbors across the world.


California Transparency in Supply Chain Act of 2010


We value our customers, and we strive for full customer satisfaction.  Each item we manufacture carries a one-year warranty, which covers actual defects in materials or workmanship.  Our warranty is a statement of Wrangler’s continuing commitment to high standards of quality. Click here to read more about our warranty.


Wrangler can be found at western apparel retailers, sporting goods stores, select department stores such as Sears, and discount retailers like Walmart.  Visit Find a Store to find a Wrangler retailer near you.


Latin America


Wrangler® isn’t all talk. We practice what we preach. We live the lifestyle, and we have the partnerships and grassroots relationships to prove it. Wrangler® proudly supports and is affiliated with the following organizations and endorsees:

Organizations and Events Sponsorship

ACTRA, American Cowboy Team Roping Association
BFI, Bob Fiest Invitational
CMSA, Cowboy Mounted Shooting
George Strait Team Roping
International Pro Rodeo Finals
Miss Rodeo America
National Barrel Horse Association (NBHA)
Professional Rodeo Cowboys Association (PRCA)
Professional Bull Riders Association (PBR)
American Quarter Horse Association (AQHA)
National Little Britches Association (NLBA)
Tough Enough to Wear Pink
Wildfire, Open to the World Team Roping
Wrangler National Patriot
Women’s Professional Rodeo Association (WPRA)
Wrangler Team Roping Association (WTRA)

Endorsees & Sponsorships

Academy of Country Music (ACM)
Music City Gives Back
Acme Feed & Seed
Casey Donahew
Cody Johnson
George Strait


Hudson’s workplace closes


20-year old C.C. Hudson leaves Spring HIll Farm in Williamson County, Tennessee, seeking fortune in the emerging textile town of Greensboro, North Carolina. He finds work in an overall factory, sewing on buttons for 25 cents a day.

Hudson’s workplace closes


Hudson’s workplace closes. He and a few others buy several of the sewing machines. C.C. Hudson and his brother, Homer, form the Hudson Overall Company, operating from a loft above Coe Brothers Grocery on South Elm Street in Greensboro.

Hudson’s Overalls


Sales of Hudson overalls are booming. The company moves to larger headquarters and changes its name to Blue Bell Overall Company.

Big Ben's Manufacturing


Big Ben Manufacturing of Kentucky purchases Blue Bell. The name of the merged companies remains Blue Bell; headquarters remain in Greensboro.

Super Big Ben Overalls


Blue Bell introduces Super Big Ben Overalls, featuring 100% Sanforized fabric that reduces shrinkage to less than 1%, setting a new standard for the industry.

Casey Jones


Blue Bell acquires Casey Jones Company, a manufacturer of work-clothing, and, with it, the rights to Casey Jones’ rarely used brand name – Wrangler



Wrangler authentic western jeans, designed by celebrity tailor Rodeo Ben, are introduced to the American consumer. Professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown wear-test the 13MWZ and endorse the Wrangler name for durability, quality and authenticity.

1948 - Jim Shoulders


Jim Shoulders, World Champion Cowboy, signs on as an official endorsee of Wrangler. He goes on to win a total of 16 world championships, including five All-Around, seven Bull Riding and four Bareback Riding World Titles.

1962 - Blue Bell in Belgium


Blue Bell opens a plant in Belgium and the Wrangler brand is successfully launched in Europe.

1963 - Wrangler teenager


Wrangler begins using sanforized, 14 oz. denim – “the heaviest denim ever made” – in their western jeans.

1974 - Pro Rodeo


Wrangler jeans and shirts become the first, and still only, westernwear brand to be officially endorsed by the Pro Rodeo Cowboy Association.

1982 - Dale Earnhardt


Wrangler brand becomes the primary sponsor of professional driver Dale Earnhardt and the legendary blue-and-yellow “Wrangler Jean Machine.”

1986 - Blue Bell merger


Blue Bell merges with VF Corporation of Pennsylvania, making VF one of the two largest jeans makers in the world.

1992 - George Strait


Wrangler supplies clothing for the cast of “Pure Country” starring George Strait in Wrangler jeans as Dusty Chandler, a super star in the country music world.

1994 - Wrangler moves to 400 N Elm, Greensboro, NC


Wrangler moves into its new world headquarters on North Elm Street in downtown Greensboro.  Twenty X western jeans are introduced.

1996 - 1 in 5 jeans are Wrangler


Wrangler becomes the #1 market share leader in the U.S.; one out of every four males in the U.S. is wearing a Wrangler jean.

1997 - 50th birthday of 13MWZ


The 13MWZ, the official jean of the Pro Rodeo Cowboys Association, celebrates its 50th birthday.

1997 - 50th birthday of 13MWZ


VF Jeanswear adds two new brands to the Wrangler family: RIGGS WORKWEAR® by Wrangler®, a line of premium work clothes, and Wrangler® ProGear™ hunting apparel for the serious sportsman. The George Strait Cowboy Cut collection is also introduced.

2004 - Wrangler is the jean worn by Dale Earnhardt Jr.


Wrangler® Jeans Company becomes the official jean of Dale Earnhardt, Jr. and the No. 8 race team. It’s a new generation of Wrangler.
Several new collections are added including: Aura from the Women of Wrangler, Genuine Wrangler, and Wrangler Jeans Co.

2005 - Launch of Ultimate Riding Jean with AQHA


Wrangler® partners with the American Quarter Horse Association to develop the Ultimate Riding Jean for women with features tailored to meet the needs of female riders.

2007 - Jim Shoulders dies


Wrangler endorsee James A. “Jim” Shoulders, known as the Babe Ruth of Rodeo, passes away. His passing ends a 58-year partnership with the brand, the longest sports licensing endorsement in the history of professional sports.

2009 - Jason Aldean and Wrangler launch Wrangler Retro


Country Music super star Jason Aldean becomes the face of Wrangler Retro®, a fashion Western line for those who rock their style with an attitude.

2013 - Launch of Wrangler Network


December 2013, WranglerNetwork.com is born. The website features live rodeo streaming video footage, rodeo scores and stats, and country music videos, including the songwriter series each month.
Advanced Comfort jeans debut for men featuring a unique cotton blend designed to move with you.

2015 - Cool Vantage moisture wicking jeans


Wrangler Premium Performance Cool Vantage™ hits store shelves in time for summer. The jean incorporates exclusive technology innovations for performance, comfort, and durability.

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