ValPons Advertising Guidelines

1. General Information ValPons allows subscribers to contribute various kinds of content to our website through the use of ads and coupons that include images, videos and messages pertaining to the subscriber’s products and services. We want subscribers to improve their profitability and on-line presence while remaining in compliance with all applicable laws, regulations, and content limitations as set forth in these Guidelines. Subscribers must be honest about the products or services their ads or coupons promote; they must avoid content that misleads or offends; and they must never compromise our users’ privacy. These Advertising Guidelines apply to all content contained on the ValPons website. Subscribers must comply with ValPons’ Terms and Conditions of Service and all other Valpons’ policies governing the use of our Services. We reserve the right, in our sole discretion, to reject, remove or ban content that violates these Guidelines. We may update our terms, policies, and guidelines from time to time, and your continued use of our Services is your acceptance and agreement to be bound by any updated terms, policies and guidelines. Subscribers must also comply with the Advertising Guidelines specified by our third-party website hosting service. 2. Prohibited Content The following types of advertisements or coupons are prohibited:
  • Ads or coupons targeted to countries subject to U.S. trade sanctions and other U.S. export control laws.
  • Ads or coupons that encourage illegal activity, or any illegal conduct, product, or enterprise.
  • Ads or coupons that solicit the user’s participation in lawsuits or ads that ask users to report on their medical history for purposes of potential compensation.
  • Ads or coupons that depict drug use or excessive drinking.
  • Ads or coupons promoting “get rich quick” schemes.
  • Ads or coupons that involve contests or sweepstakes.
  • Ads or coupons that contain adult content including nudity, sexual terms, escort services, adult dating sites or other suggestive content.
  • Ads or coupons that encourage violence or depict hyper-realistic violence.
  • Ads or coupons that encourage dangerous behaviors.
  • Ads or coupons that suggest violating laws or regulations.
  • Ads or coupons that direct users to phishing links, malware, or similarly harmful codes or sites.
  • Ads or coupons intended to shock the user.
  • Ads or coupons that encourage dishonest behavior.
Infringing Content Ads or coupons must not infringe the intellectual property, privacy, publicity, or other legal rights of any person or entity. For that reason, Subscribers must have in place all necessary rights and permissions for all elements of their ads or coupons. Ads or coupons must not feature the name, likeness (including look-alikes), voice (including sound-alikes), or other identifying features of an individual without the individual’s consent. The following is prohibited:
  • Ads or coupons for products or services principally used to infringe the intellectual property rights of others, such as those designed to bypass copyright protection.
  • Ads or coupons for products or services principally dedicated to selling counterfeit products, such as imitations of designer or officially-licensed products.
If you believe your copyright, trademark, or publicity rights have been infringed by an ad or coupon found on the ValPons’ website, we encourage you to attempt to contact and resolve your concerns with the advertiser directly. Alternatively, rightsholders and their agents can report alleged intellectual property infringement ValPons directly. Deceptive Content
  • Ads or coupons that are deceptive, false, or misleading, including deceptive claims, offers, or business practices.
  • Ads or coupons that deceive users into providing personal information without their knowledge, under false pretenses, or that otherwise misuse personal information.
  • Bait-and-switch techniques or other deceiving calls to action.
Hateful or Discriminatory Content
  • Ads or coupons that demean, degrade, discriminate, or show hate toward a particular race, ethnicity, culture, country, belief, national origin, age, sexual orientation, gender, gender identity or expression, disability, condition, or toward any member of a protected class.
  • Ads or coupons that promote harassment or bullying.
  Inappropriate Content
  • Ads or coupons that depict nudity or sexual content.
  • Ads or coupons that may be considered culturally inappropriate in the selected location.
  • Profanity or obscene gestures (with the exception of censored profanity).
3. Restricted Content Financial Products & Services Ads or coupons for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application. Ads or coupons for loans must disclose, among other things, APR, repayment period, fees and costs, penalties, and the contact information of the lending institution. Ads or coupons for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer’s ad campaign must be age targeted to 18+. Ads for the following are not permitted:
  • Get-rich-quick or pyramid schemes or other deceptive or too-good-to-be true financial offers.
  • Ads that promote particular securities or that provide or allege to provide insider tips.
  • Payday loans or predatory lending.
  • Any other Financial Products and Services of questionable legality or other sensitivities, at our sole discretion.
Food Products Ads or coupons for food products must accurately describe the qualities and characteristics of a food product, including any associated health and nutritional claims. Gambling & Lotteries Our ad or coupon policies regarding the promotion of gambling apply to the promotion of online casinos, brick and mortar casinos, lotteries, and any product or service that asks ValPons’ users to pay to play games of chance to win prizes with real-world value. Advertisers must comply with all applicable licensing or registration requirements. Advertisers must provide ValPons with proof of current license or registration. All gambling and lottery advertisers must be pre-approved by ValPons. User Data Collection & Usage Ads or coupons must comply with ValPons’ Privacy Policy and subscribers may not collect information about racial or ethnic origin, political opinion, religious or philosophical beliefs, trade-union membership, health, or sex life without our prior permission. The subscriber’s privacy policy must be made available when any personal information is collected. Personal information must be collected and processed securely. Ads or coupons must not state or imply knowledge of personal data, sensitive information, online activity, or the precise whereabouts of a user. Advertising Guidelines Enforcement We reserve the right to monitor ads and coupons and remove those that violate the terms of our Advertising Guidelines, Terms and Conditions of Service or other ValPons policies and procedures.