Buckle Up Idaho!

It’s the most important belt you’ll ever wear


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EXPIRES: December 31, 2023


Idaho Transportation Presents:

Leighton Vander Esch’s Rules to LVE By.

Idaho native Leighton Vander Esch has quite a story. He grew up in Riggins, where he played eight-man football for Salmon River High School. After winning a couple state championships and graduating, Leighton headed south to Boise. After just a couple seasons on the blue turf, he went from walk-on to defensive player of the year – making him one of the top prospects in college football. Not long after that, Dallas came calling and the rest is history.

Leighton’s hard work and rules to live by have got him to where he is today. He has many rules he follows. Stay humble. Work hard. Always wear a shirt when frying bacon. But the most important rule Leighton lives by is always “Buckle up.” Because he knows that seat belts save lives – they could even save yours.

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Here are some of Leighton’s rules to LVE by:

• Fishing stories get better the more you tell them

• Be patient when out-of-state friends think you’re from Iowa

• It’s pop, not soda

• Camouflage never goes out of style

• Always put a lift on your pickup

• Never wear cologne when you go hunting

• Most importantly, always buckle up


Keep your friends safe.

Most people buckle up — 85% of people did in 2019, in fact. At the same time, nearly two-thirds of motor vehicle fatalities are from people who aren’t properly restrained. Using a seat belt increases your chances of surviving a crash by nearly 50 percent.

One of Leighton’s most important rules to live by is to buckle up. It’s no secret that seat belts save lives. And Idaho law requires everyone to use a belt. But buckling up isn’t just important because it’s the law; it’s also the right thing to do. We can help remind each other to use seat belts too. We’re all part of a community and we can help keep each other safe. That’s what Leighton’s teammates do on the field. And it’s an example we can all learn from.

Small town life makes your life anything but small.

Leighton also learned in Riggins that the more a community comes together, the better life is for all of us. He and his neighbors look out for one another and help each other where they can, whether it’s lending a hand on the ranch or bringing soup when someone isn’t feeling well. Leighton’s town taught him that it’s the rules we choose to live by that make all the difference.

It’s the most important belt you’ll ever wear!



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Shifting Behavior

Shifting Thinking

Shifting Focus

Shifting Culture


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Contact Us

Idaho Transportation Department

3311 W. State Street  P.O. Box 7129 
Boise, ID  83707-1129

Ph: (208) 334-8000 
ITD Phone List






Related Business Information

Buckle Up Idaho

3311 W State St, Boise, ID 83703, USA

1 (208) 334-8100

Website: https://shift-idaho.org/buckleupidaho/

View the related business: Buckle Up Idaho

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