Rotating Award Winning Cookies
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ONE BIG DREAM
It all started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Sawyer Hemsley, Crumbl’s co-founder and COO, created Crumbl with the goal to create the world’s best chocolate chip cookie. He teamed up with his cousin Jason McGowan, Crumbl’s CEO, and dove head-first into the world of baking. After thousands of dollars in wasted dough, recipes that did not live up to their expectations, and cookies that are just plain embarrassing to them today, the two cousins decided to take their “perfect cookie quest” to the people. They tested their cookies one ingredient at a time, asking random passersby at local gas stations and grocery stores to try two cookies side-by-side and answer one simple question: “Which of these two cookies is best?” They continued testing ingredients and baking methods until finally they came up with what they believe to be the world’s best chocolate chip cookie.
After developing the perfect recipe, the duo and their family opened Crumbl’s first store in Logan, Utah in 2017 while Sawyer was attending Utah State University. From day one, it was important to them that Crumbl customers see their cookies being mixed, balled, baked and dressed in real-time. Equally as important were the high-quality ingredients used in each unique batch. At first, Crumbl only served fresh milk chocolate chip cookies for takeout and delivery, but other services slowly began being offered such as curbside pick-up, catering, nationwide shipping and more!
Crumbl’s delicious cookies wouldn’t be complete without their iconic pink packaging! Crumbl’s boxes are designed to perfectly fit each Crumbl cookie side-by-side, whether in a 4-pack, 6-pack, or 12-pack box. The “4-pack” pink box — the brand’s most popular and notable — was developed in 2018, shortly after Crumbl sold its very first cookie. The unique, oblong-shaped box is the first of its kind and was created by Sawyer and his fellow classmates at Utah State University. The unique shape along with the brand’s signature pink coloring make it recognizable and Instagrammable, perfect for posting that sweet Crumbl review, boomerang, or photo on social media!
WEEKLY ROTATING MENU
As Crumbl continued to grow, so did their flavor offerings! Crumbl’s award-winning milk chocolate chip cookie has always been on the menu with their chilled pink sugar cookie becoming a semi-permanent menu item soon after. Crumbl then introduced its concept of a rotating menu. The frequency and timing of Crumbl’s rotating menu evolved over the course of a year until its iconic four flavor weekly rotation was officially established in December 2018. Since then, new flavors are added frequently, often weekly, in addition to current recipes being updated and improved. The brand now focuses on developing unique and delicious cookies inspired by popular flavors, foods, desserts of all kinds – from pies to cakes to candies and more. Everyone is invited to Taste Weekly at Crumbl.
CRUMBL AROUND THE NATION
Since opening its doors three years ago, Crumbl has expanded to over 200 bakeries in 32 states nationwide, making it the fastest-growing cookie company in the nation. No matter how big the brand becomes, Crumbl is a family-owned business and is proud to contribute to the livelihoods of its thousands of local franchise partners, managers and bakers. With each new bakery, Crumbl will strive harder than ever to fulfill its mission of bringing family and friends together over the world’s best box of cookies.
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